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How Do You Establish Rights in a Trademark?

How do you establish rights in a trademark?        By Attorney Diane Littlejohn Does an unregistered trademark have any trademark protection? In some cases, Yes. Trademark rights are established through either use or registration in the United States.  However, a...

What’s in a Name?

Determining a strong business name that will have a high likelihood of registration with the US trademark office is key.  A trademark is primarily a surname if the public would initially recognize the name as a surname(or last name).   Surnames are classified in this...

Trademarks and Choosing a Strong Brand Name

Trademarks What is a trademark and why should your business have one?  A trademark or service mark Is a word, phrase symbol or design (mark) that identifies and distinguishes the source of the goods from the goods of another.  Both trademarks and service marks are...

How to Use, Maintain, and Protect your Trademark

Congratulations! You filed your trademark application and it was successfully registered. However, there are requirements to keep your trademark active once it’s been officially registered. Important tips in protecting your federal trademark: Continue using your mark-...

Poor Man’s Trademark/Copyright

What is a poor man’s copyright/trademark? Let’s first distinguish and define what a trademark is versus what copyright is. A copyright is a form of intellectual property that protects original works of authorship (book, song, movie). The original work must be...