Is a Trademark the same thing as a trade name?
A trademark is a source identifier that identifies the source of goods or services. A trademark protects a logo, phrase, word or design of a particular product or service. A federal trademark offers legal protection in the event someone uses your logo, slogan etc. without your permission.
A trade name is essentially the name your business is operating under. A trade name can also be known as a fictitious name or assumed name. The trade name identifies the company and a trademark identifies the source of goods or services. Trade names oftentimes aren’t formal business entities.
A trade name does not offer any legal protection for services a business offers or goods a business sells like a trademark does.
Trade names are often used as marketing tools to help your business stand out in the sea of sameness. Every business has at least one trademark. A trademark is a business asset that can make your business more valuable.
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